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In the past the majority of mental health research, programs and services were based on men, then applied to women, leading to many outcomes missing the mark. With a gender lens placed on mental health, research becomes more accurate and support programs experience higher success rates.

Funds raised during the month are donated to the Centre for Women’s Mental Health, Lifeline, Batyr, RUOK?, The Jean Hailes Foundation and The Pretty Foundation.

It’s easy to get involved in the campaign! Help start the conversation off by popping a little colour on. Then register online and seek sponsorship from family, friends and co-workers for committing to wear the lippy throughout September.

Check them out and get involved!